Engagements delivered
Avg. organic growth
Client retention rate
Pipeline influenced
YMYL, local, and competing against NHS.uk. Rather than fight for the head terms, we took the specific high-intent searches a family makes days before booking a visit.
Two decades of accessible-learning expertise that search engines read as a generic services site. No new content budget: the existing pages were remapped to buyer intent and the technical drag cleared.
400 blog posts, zero bottom-of-funnel content and no leads. With a 90-day window there was no time to publish, so we triaged what already existed instead.
A genuinely differentiated organic range that search couldn’t distinguish from anyone else’s. We fixed the cannibalisation, worked the products that already sold, then moved authority.
of audited sites have critical blockers the team didn't know about
weeks for ranking Improvements after fixes go live
client retention- clients stay because it works
organic pipeline influenced across all clients
The diagnosis reframed the entire problem. We stopped optimising the wrong thing and revenue caught up in a quarter.
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