Product research starts on Amazon. Trust gets built on Reddit. How-to questions go to YouTube. If your search strategy stops at Google, you’re invisible everywhere your buyers actually are before they ever type into a search bar.
TRUSTED BY GROWTH-STAGE COMPANIES
THE SINGLE-PLATFORM PROBLEM
Google is one search engine. Your buyers are using several others before they ever get there.
Reddit threads increasingly outrank brand pages for comparison and review searches, and if you're not part of the conversation, someone else's opinion becomes the answer.
YouTube is the second-largest search engine, and most brands treat it as a marketing afterthought instead of a search surface with its own ranking logic.
If you sell a product, marketplace search is often where the buying decision actually happens, and it runs on entirely different ranking signals than Google.
Your content, social, and product teams are each optimising for their own platform in isolation, with no shared strategy for where your buyers actually search first.
of younger consumers say they use TikTok or Instagram as a search engine over Google.
to build initial cross-platform search presence.
average increase in non-Google search visibility
best-case growth in cross-platform discovery traffic
Every platform with a search bar has its own ranking logic: YouTube, Reddit, Amazon, app stores, even Pinterest. We diagnose where your buyers are actually searching before they ever reach Google, then build the presence and optimisation to be found there too.
Every platform diagnosed on its own ranking logic, not treated as generic “social media”
Prioritised by where your specific buyers actually search, not every platform equally
Built to complement your Google strategy, not compete with it for resources
Coordinated across teams so nobody's duplicating or contradicting the effort
Search happens across more platforms than most strategies account for. We diagnose the ones that actually matter for your buyers, not every platform that exists.
DIAGNOSTIC LAYER 01
We map your buyer journey against real search behaviour data to identify which platforms beyond Google actually matter for your business, not a generic list of “everywhere.”
DIAGNOSTIC LAYER 02
YouTube’s ranking algorithm rewards different signals than Google: watch time, engagement, and metadata structured for its own search system.
DIAGNOSTIC LAYER 03
Community platforms increasingly outrank brand content for comparison and review searches. We assess your presence, or lack of one, in the conversations that actually influence buying decisions.
DIAGNOSTIC LAYER 04
For product businesses, Amazon and app store search often decide the sale before Google ever gets a chance to. We audit whether your listings are optimised for those platforms’ own ranking systems.
DIAGNOSTIC LAYER 05
A growing share of product and lifestyle search happens on visual platforms, with their own search and discovery algorithms entirely separate from text-based Google search.
DIAGNOSTIC LAYER 06
Everything above rolls into one roadmap, sequenced by where your buyers actually search and the effort required, so you invest in the platforms that matter, not everywhere at once.
We’d rather tell you now than take your money and find out later.
Still Not Sure? Book a Free Call.
B2B SaaS · Series A
cross-platform discovery traffic, 6 months, consumer product brand
FinTech · Series A
YouTube search visibility, 5 months, B2B SaaS company
LegalTech · Series A
Reddit/community share of voice in category discussions, 4 months, HealthTech brand
No. Social media management is about posting and engagement. This is about how your brand shows up when someone actively searches on these platforms, which runs on entirely different ranking logic than a content calendar.
We diagnose the strategy and optimisation opportunity. Ongoing content creation and community management can be scoped separately if that's the right fit for your team.
We start with your buyer journey and real search behaviour data for your category, not a generic checklist of every platform that exists. Some businesses need three platforms; others genuinely only need Google.
No, it complements it. Google search still matters. This fills the gap of everywhere else your buyers search that most SEO strategies ignore entirely.
Typically 6–10 weeks for initial visibility improvements, though platform-specific authority, especially on YouTube and in communities, tends to build gradually rather than spike quickly.
Based on how many platforms are relevant to your business and the current state of your presence on each. You'll get a clear number before anything starts.
The complete diagnostic: technical, content, authority, and cross-platform search in one engagement.
AUDIT & INTELLIGENCE FLAGSHIP
The complete diagnostic: technical, content, authority, and cross-platform search in one engagement.
CORE SEO PILLAR 01
For visibility in AI-generated answers: a related but distinct search surface.
AI & FUTURE SEARCH PILLAR 02
The content foundation that supports search visibility on every platform.
One call. No pitch deck. Just a straight answer on which platforms are worth your time.
Book a free strategy call. No commitment, no pitch deck.