You’ve out-written the competition on every page that matters, and they still outrank you. The reason usually isn’t content. It’s authority. We audit the link and authority gap holding you back, then build the digital PR strategy that actually closes it.
TRUSTED BY GROWTH-STAGE COMPANIES
THE AUTHORITY GAP
Great content earns the right to rank. Backlinks are what actually get you there.
Thinner content, worse UX, less useful, and they're still ahead. Nine times out of ten, it comes down to a backlink profile you haven't audited yet.
A guest post here, a directory there: links picked up opportunistically with no plan for which pages actually need the authority boost.
Spammy, low-quality, or manipulative links sitting in your backlink profile quietly work against you, and most sites have never actually audited for them.
Press coverage and brand mentions that never link back to you are passing you zero SEO value: an easy win most teams don't even track.
of first-page Google results have at least one strong referring domain backing them
to see initial authority signal improvement from a digital PR campaign
average increase in high-authority referring domains
best-case growth in organic visibility from authority-building alone
Low-quality link building can get you penalised as easily as it can help you rank. We build genuine digital PR campaigns, the kind journalists and publications actually want to cover, then make sure every mention that should link back to you, does.
Every link target chosen by authority value, not just ease of acquisition
Campaigns built around real story angles, not generic outreach templates
Toxic and risky links identified and disavowed where necessary
Unlinked brand mentions converted into real links first, often the fastest win
Authority is multi-dimensional. We audit every layer, not just how many links you have.
DIAGNOSTIC LAYER 01
We benchmark your backlink profile against the sites actually beating you in search: not a generic domain authority score, but the specific gap holding you back.
DIAGNOSTIC LAYER 02
Press coverage, podcast mentions, and citations that name your brand but don’t link are the fastest authority wins most teams never chase.
DIAGNOSTIC LAYER 03
Press coverage, podcast mentions, and citations that name your brand but don’t link are the fastest authority wins most teams never chase.
DIAGNOSTIC LAYER 04
Generic outreach gets ignored. We identify the data, angles, and assets your business already has that are genuinely newsworthy, then build campaigns around them.
DIAGNOSTIC LAYER 05
Great story angles fail without the right outreach process, timing, and relationships. We assess your current outreach capability and build the plan to execute effectively.
DIAGNOSTIC LAYER 06
Everything above rolls into one roadmap: sequenced by which authority gaps close the fastest ranking gaps, so effort goes toward links that actually move the needle.
Still Not Sure? Book a Free Call
We’ll tell you honestly which service will move the needle.
B2B SaaS · Series A
organic visibility from authority-building campaign, 8 months, FinTech company
FinTech · Series A
high-authority referring domains, 6 months, B2B SaaS company
LegalTech · Series A
unlinked mentions converted to backlinks, 3 months, ecommerce brand
No. And be cautious of anyone who does. Quality digital PR earns links based on newsworthiness, not a quota. We commit to campaign effort and strategy, not a fixed link count.
We identify them and prepare a disavow file if warranted. Disavowing is a deliberate, careful process: we'll walk you through exactly what we're recommending and why before anything is submitted to Google.
Purchased or low-quality links carry real penalty risk and rarely hold up over time. We build campaigns around genuine, newsworthy stories that earn coverage organically: the kind of links that don't disappear or get penalised.
Most in-house outreach lacks a prioritisation strategy: pitching whoever will respond instead of targeting the domains that would actually move your rankings. We add the strategic layer, not just more outreach volume.
Typically 6–12 weeks for initial authority signals to show, though meaningful ranking movement from authority alone often takes longer and depends on your content being ready to capitalise on it.
Based on your current authority gap and campaign scope. You'll get a clear number before anything starts.
AUDIT & INTELLIGENCE FLAGSHIP
The complete diagnostic: technical, content, authority, and AI search readiness in one engagement.
CORE SEO PILLAR 01
The content foundation that makes earned links worth pursuing.
AI & FUTURE SEARCH PILLAR 02
Reinforces the same identity signals that digital PR coverage builds.
One call. No pitch deck. Just a straight answer on whether your authority gap is what’s holding you back.
Book a free strategy call. No commitment, no pitch deck.