Hreflang errors telling Google your US and UK pages are duplicates. Country pages competing against each other for the same rankings. A site that works in one market and quietly fails in three others. We fix the technical and strategic layer that makes international actually work.
TRUSTED BY GROWTH-STAGE COMPANIES
THE INTERNATIONAL VISIBILITY PROBLEM
Ranking well in one country tells you nothing about how you’re doing in the other nine.
One misconfigured tag and Google shows searchers in Germany your US pricing page instead of your German one, or worse, treats both as duplicates and ranks neither well.
US and UK targeting the same English keywords with near-identical content, splitting rankings across markets instead of dominating each one.
Baidu, Yandex, Naver: different engines, different rules. A strategy built only for Google leaves entire markets invisible.
Word-for-word translated content ignores how people in that market actually search: different keywords, different intent, sometimes an entirely different buying question.
of multi-market sites have hreflang errors undermining their own rankings
for a multi-market technical fix rollout to take effect
average increase in secondary-market organic visibility
best-case growth in international organic revenue
Most international SEO fixes start and stop at hreflang tags. We treat every market as its own competitive landscape (different search engines, different competitors, different intent), then build the technical foundation that lets Google, Baidu, and Yandex all serve the right page to the right market, every time.
Every market diagnosed on its own competitive and technical terms
Hreflang and URL structure built to survive site changes, not just pass a validator
Local search engine coverage where Google isn't the dominant player
A rollout sequence that doesn't break markets that already work
International SEO is multi-dimensional. We cover every layer, market by market, so a fix in one country doesn’t quietly break another.
DIAGNOSTIC LAYER 01
We audit every hreflang tag and URL pattern against how Google actually processes them: not just whether they validate, but whether they’re doing their job.
DIAGNOSTIC LAYER 02
Your US competitors aren’t necessarily your competitors in Germany or Japan. We map the real competitive landscape, market by market.
DIAGNOSTIC LAYER 03
Direct translation misses local search intent, terminology, and buying questions. We audit where translation is quietly costing you rankings that localisation would win.
DIAGNOSTIC LAYER 04
Near-identical content across regions (especially shared-language markets like the US, UK, and Australia) can suppress rankings for all of them at once. We find where this is happening and fix it.
DIAGNOSTIC LAYER 05
In markets like China, Russia, and South Korea, ranking on Google doesn’t mean ranking at all. We assess your readiness for the search engines that actually matter locally.
DIAGNOSTIC LAYER 06
Everything above rolls into one roadmap, sequenced by market priority and impact, so global fixes and market-specific fixes don’t get tangled together.
We’d rather tell you now than take your money and find out later.
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B2B SaaS · Series A
non-primary-market organic revenue, 8 months, B2B SaaS (EMEA expansion)
FinTech · Series A
organic visibility in secondary markets, 6 months, ecommerce brand (US/UK/AU)
LegalTech · Series A
reduction in cross-market keyword cannibalisation, 4 months, fintech company
Hreflang being present isn't the same as hreflang being correct. Missing return tags, incorrect language codes, and conflicting canonicals are extremely common even on sites that “have it set up”. We check whether it's actually working, not just present.
It depends on your resources, existing domain authority, and how independently each market needs to operate. We'll give you a specific recommendation for your situation rather than a generic rule.
No. We diagnose the SEO strategy and technical structure. We can flag exactly where translation versus localisation is costing you rankings and recommend how to fix it, but the linguistic work itself sits outside our scope.
Yes, more than most teams expect. Shared-language markets are some of the most common places we find cannibalisation, because teams assume “it's all English” means no conflict. It doesn't.
Typically 8–14 weeks for the technical foundation to take effect, though ranking in a genuinely new market with no existing authority can take longer regardless of technical correctness.
Based on number of markets and languages, plus site complexity. You'll get a clear number before anything starts.
AUDIT & INTELLIGENCE FLAGSHIP
The complete diagnostic: technical, content, authority, and market signals in one engagement.
CORE SEO PILLAR 01
The sitewide technical foundation every market strategy depends on.
AI & FUTURE SEARCH PILLAR 02
For building genuinely localised content strategy, market by market.
One call. No pitch deck. Just a straight answer on what’s holding back your international visibility.
Book a free strategy call. No commitment, no pitch deck.