You’ve found product-market fit. The board wants predictable revenue channels, and paid is getting more expensive. We give growth-stage marketing leaders exactly what the SEO industry consistently fails to deliver: an honest diagnosis, pipeline-connected reporting, and a strategy that holds up in the boardroom.
TRUSTED BY GROWTH-STAGE COMPANIES
These are the exact conversations we have with marketing leaders every week. If you’ve thought any of these, you’re in the right place.
“Our agency sends a monthly report showing traffic is up. I can’t tell the board what any of it means for pipeline.”
“We have 150 blog posts. Maybe 10 of them get any traffic. I don’t know which ones are worth fixing.”
“A competitor with a worse product outranks us for our best keywords. Nobody on my team can tell me why.”
“We’ve had three different SEO agencies in two years. Each one undid what the last one built.”
“Paid CAC keeps climbing. Leadership wants organic to be a real channel, not a side project, but nobody owns the strategy.”
“I’m presenting to the board next quarter and I don’t have an honest answer for what SEO is actually doing for us.”
These aren’t signs that you’re doing something wrong. They’re signs that your SEO strategy never got a proper diagnosis before scaling. That’s exactly what we built for growth-stage teams.
of growth-stage teams can't connect their organic traffic to pipeline
priorities is all we give you. Not 400 errors.
from diagnosis to a board-ready answer
average increase in organic-influenced pipeline
Most SEO advice assumes either a scrappy founder with no budget, or an enterprise with a 10-person in-house team. You’re neither. You have real budget, a small team wearing multiple hats, and a board asking for pipeline numbers next quarter. The playbooks don’t fit either extreme.
Traffic charts don't satisfy a board that wants to know CAC and pipeline impact. You need reporting that connects organic activity to revenue, not just position tracking.
Most growth-stage teams we talk to have already been through at least one agency relationship that didn't deliver a clear strategy, just activity. You need an independent diagnosis before committing to another engagement.
You likely have one or two people covering SEO alongside five other responsibilities. The plan needs to be realistic about what your team can actually execute, not assume dedicated headcount you don't have.
Not every SEO service makes sense for a growth-stage company. Here’s what we recommend, what we don’t, and why.
Useful at scale, premature before you've proven the channel works.
Not sure which column you’re in? That’s exactly what a 20-minute discovery call figures out, for free.
A practical, low-disruption engagement designed around your constraints: no retainers required to get started.
Week 1
Free 20-min call. We look at your site, ask the right questions, and tell you honestly whether an audit is the right next step.
Week 1–2
We run the Full-Stack Clarity Audit, or a focused audit depending on your situation. Every finding examined by a specialist, tied to pipeline impact.
Week 3
Prioritised fixes with exact specifications and a reporting framework that connects to pipeline.
WEEKS 4-12
Fixes implemented, by your team or ours. Rankings and attribution begin to show movement. You have a real answer for the board.
No 6-month retainer required to start. Most growth-stage clients begin with the audit and extend the relationship once they see how we work.
B2B SAAS · SERIES B
+214%
Demo requests from organic in 11 months
“A Series B project management SaaS had 0 organic demos. Not a few: zero. Their agency was sending monthly traffic reports showing growth. Nobody had connected sessions to demo conversions. After a technical SEO audit, programmatic integration pages, and an AI search strategy, organic became their lowest-CAC acquisition channel within the year.”
No vague answers. If we don’t know something specific to your site, we’ll say that too.
An audit is independent by design: it's not evaluating itself. If your agency's strategy is working, the audit will confirm it and you'll have an easy board conversation. If it's not, you'll know exactly why before renewing another contract.
We build reporting that ties organic activity to pipeline wherever your tracking allows it, and if your attribution setup isn't capable of that yet, fixing it becomes part of the roadmap, not an afterthought.
Retainers sell ongoing activity. We start with diagnosis, telling you what's actually broken and what's worth prioritising, before any ongoing work is recommended. Many clients only need the audit and roadmap, not a retainer at all.
Yes. Most growth-stage teams we work with have one person covering SEO alongside other responsibilities. We build roadmaps sized to what your team can realistically execute, and specify exactly what would need agency or freelance support, if anything.
The final roadmap includes a board-ready summary: the diagnosis, the priorities, and the expected pipeline impact, in the language leadership actually wants to hear, not SEO jargon.
Typically 8–16 weeks for initial ranking and traffic movement, with pipeline impact building over the following months as attribution data accumulates. We'll give you an honest, site-specific timeline during the audit.
Different stages need different SEO approaches. Find the page built for your situation.
Founder-Led Brands
Getting SEO right from day one without burning cash or making expensive mistakes.
Scaleups & Enterprise
Fixing technical debt, unifying multi-team strategy, solving multi-market complexity. Senior SEO thinking, not more execution.
White-Label Agencies
Specialist SEO depth delivered invisibly under your brand. Your clients. Our expertise. Your secret weapon.
Book a free 20-minute discovery call. We’ll look at your site, tell you the most likely gaps between your SEO activity and your pipeline, and tell you honestly whether an audit is the right next step. No commitment required and no pitch at the end.
Book a free strategy call. No commitment, no pitch deck.