Your company name shows up differently across your site, LinkedIn, Crunchbase, and press mentions, and search engines are left piecing together who you actually are instead of confidently citing you as the answer. We build the entity foundation that removes the guesswork.
TRUSTED BY GROWTH-STAGE COMPANIES
THE ENTITY CONFIDENCE PROBLEM
Search engines don’t rank websites anymore: they rank entities they’re confident they understand.
Different name variations, inconsistent descriptions, and no authoritative source tying it together, so search engines default to their best guess instead of a confirmed fact.
No knowledge panel means Google isn't confident enough in who you are to show one. A wrong one means it's pulling facts from a source you don't control.
They show up in Wikidata, have consistent schema, and get cited as an authority, not because their content is better, but because their entity signals are stronger.
Pages about your products, team, and expertise exist in isolation, with no structured relationships telling search engines, or AI, how they connect into real topical authority.
of B2B brands have no verified Google Knowledge Panel
to establish baseline, verifiable entity signals
average increase in branded search citation consistency
best-case growth in knowledge-panel & AI-driven visibility
Schema markup without a coherent entity behind it is decoration. We establish who you are as a verifiable, consistent entity across every surface that matters (your site, structured data, and the third-party sources search engines trust), so every system, from classic Google to the newest AI model, agrees on the same facts.
Every entity claim backed by a verifiable, authoritative source
Consistency audited across your site, social profiles, and third-party listings
Built to support both the traditional Knowledge Graph and AI model understanding
A foundation that strengthens every other SEO investment you make
Entity strength is multi-dimensional. We audit every layer, not just the schema markup most “entity SEO” services stop at.
DIAGNOSTIC LAYER 01
We map every place your brand, founders, and key people are described online and flag where the name, description, or details conflict with each other.
DIAGNOSTIC LAYER 02
We assess your current knowledge panel status and the authoritative sources feeding it, or diagnose why one hasn’t been established yet.
DIAGNOSTIC LAYER 03
Most schema implementations describe individual pages in isolation. We build entity-level markup that connects your organisation, people, and products into one coherent structure.
DIAGNOSTIC LAYER 04
Real topical authority comes from entities that are clearly related to each other: your services, your expertise, your industry. We map and strengthen those relationships.
DIAGNOSTIC LAYER 05
Entity strength isn’t just what you say about yourself: it’s what authoritative third parties confirm. We audit where you’re cited, listed, and referenced across the web.
DIAGNOSTIC LAYER 06
Everything above rolls into one roadmap: sequenced by which fixes most strengthen entity confidence, from schema implementation to third-party outreach.
We’d rather tell you now than take your money and find out later.
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B2B SaaS · Series A
knowledge panel & structured snippet visibility, 6 months, HealthTech brand
FinTech · Series A
branded search citation consistency, 5 months, B2B SaaS company
LegalTech · Series A
AI model citation accuracy (facts correctly represented), 4 months, FinTech company
No. Knowledge panels are algorithmically generated and Google doesn't offer a paid path to one. What we can do is build every signal that makes one more likely, and get it verified once it appears.
Schema is one piece of six. Without consistent third-party signals (Wikidata, citations, verified profiles) and clear internal entity relationships, schema alone rarely establishes real entity confidence.
Only if you genuinely meet notability guidelines. We won't create pages that violate Wikipedia's policies, as that risks the page being removed and damages credibility rather than building it.
Entity SEO is the foundation; AI Search Optimisation is the citation-testing and content-structure layer built on top of it. Most clients need both, usually starting here.
Typically 6–12 weeks for baseline signals to strengthen, though Knowledge Panel appearance specifically can take longer and isn't fully within anyone's control.
Based on your current entity footprint and how many platforms and profiles need to be addressed. You'll get a clear number before anything starts.
AUDIT & INTELLIGENCE FLAGSHIP
The complete diagnostic: technical, content, authority, and entity signals in one engagement.
CORE SEO PILLAR 01
The citation and content layer built on top of a strong entity foundation.
AI & FUTURE SEARCH PILLAR 02
Third-party mentions and citations that reinforce entity signals.
One call. No pitch deck. Just a straight answer on how clear, or confused, your entity signals really are.
Book a free strategy call. No commitment, no pitch deck.