SEO and AI search for plumbing, HVAC, roofing and contractors

Home services SEO for plumbers, HVAC and roofing companies

You can fix almost anything. What you cannot fix from the job site is that the call goes to whoever shows up first, in whatever part of town the customer is standing. We make sure that is you more often, for the searches that lead to booked work.

  • Built for tradesEmergency, repair and quote searches each get a plan.
  • Area by areaWhere your trucks go is where we measure.
  • Review at month threeJudged against a baseline we date in week one.
What your next customer types
Typical searches for home services
  • emergency plumber near me
  • furnace not working
  • water heater replacement
  • AC not cooling
  • roof leak repair
Each search gets its own page, so Google knows what to show
These are examples of the kinds of searches. We confirm the real ones for your area in the first two weeks.

Our clients

Labellerr logoTalSmart logoMagic EdTech logoBirdeyeFubitSATisfactory logoQE Food StoresShade Of You Clothing BrandBeeBliss Organic HoneyInsydzLAMAVLoveday & Co
Search in your market

What your customers type when something breaks

Most home service searches are urgent, local and short. These are the kinds that decide who gets the call.

  • emergency plumber near me
  • furnace not working
  • water heater replacement
  • AC not cooling
  • roof leak repair
  • roof replacement quote
  • drain cleaning near me
  • HVAC installation cost
What we fix

What owners of trades companies tell us is going wrong

These are the four we hear most.

The call goes to whoever is first

A burst pipe does not get three quotes. People call the first listing that looks open.

Fix: get you into the first spots for the emergency searches in your areas.

You pay lead sites for your own customers

Pay-per-lead directories sell you jobs you could win directly, one expensive call at a time.

Fix: build the pages and profile that bring those searches to you.

Slow season hits harder than it should

Furnace work in July and roof work in January are thin, and you cannot start building pages that week.

Fix: plan the work before the season, not during it.

One page covers every service

Drains, water heaters, furnaces and roofs all squeezed onto one services page.

Fix: one clear page for each job, written the way customers describe it.
What’s included

Home services SEO, in six parts

Each part has something you can see and check. You own everything we produce.

Google profile and service areas

Categories, service areas, hours and photos set up to match the work you really do and where you really go.

You see: dated grid maps across your areas.

A page for every job

Separate pages for drain cleaning, water heaters, furnace repair, AC and roof repair, each written around what the customer is trying to fix.

You see: published pages, each with one clear search target.

Emergency and after-hours

Pages and profile details that make it plain you answer at night, with a click-to-call button that works.

You see: a call-button check on every key page.

Reviews after every job

A one-minute way to ask for a review as the work is finished, within Google’s rules.

You see: a monthly review report.

AI search visibility

We ask ChatGPT and Google’s AI answers who to call for a leak or a dead furnace in your area, and record who gets named.

You see: the actual AI answers, saved monthly.

Technical SEO and site fixes

Speed, mobile layout and crawl fixes, so the page loads on a phone with one bar of signal.

You see: each fix, with how we confirmed it worked.

Rules we work inside: Customers trust a licence number and a warranty more than a slogan. We help you show both clearly, along with real photos of your own work, and we never publish claims you cannot back up.

How it works

How our home services SEO work runs

We look before we act. Nothing changes on your site until we can show you why.

  1. Diagnose

    Rank checks from points across the area, a technical crawl, and a baseline of what AI tools say about you.

  2. Prioritize

    Fixes ranked by business impact and effort, so the first job is the one that moves calls.

  3. Architect

    One target page per search, and a 90-day plan you sign off before we start.

  4. Execute

    Profile, site, content and directory work shipped on a set rhythm.

  5. Compound

    We measure, report plainly, and move effort to what is working.

Sample finding, illustrative

A contractor ranks near the shop and drops off across town

Finding
Top five for “plumber” within a few kilometres of the shop, absent from the top 20 in a neighbourhood on the far side of the city.
Evidence
A dated rank grid across the service area, with the centre and radius recorded.
Diagnosis
One service page covers drains, water heaters and emergency work together.
Action
Split into separate pages and correct the profile’s categories and service area.
Validation
Rerun the same grid at day 60 from the same points.

What we will not do

No guaranteed rankings, no bought links, no promised AI citations. If we find the problem is not search at all, we will say so on the first call.

Who this is not for

We would rather say it now than after you have paid for it.

  • You want a guaranteed ranking. Nobody can promise one, and anyone who does is guessing.
  • You need results in 30 days. Local search takes a few months to move.
  • You want bulk link packages. We do not buy links.
  • You cannot let us change your website. Most of the gains come from fixing it.

Who does the work

A small team, each person owning one part. You deal with the same people each month.

  • Technical SEOCrawl, speed, structured data, and fixes your developer can ship.
  • Local and Google profileCategories, services, photos, posts, reviews and listings.
  • ContentService pages written around what your customers actually type.
  • AI searchWhat ChatGPT and Google’s AI answers say about your business, and why.
FAQ

Questions about SEO for home services

Should I stop paying lead sites?

Not at first. SEO takes months, and a lead site covers the gap. We help you see which searches you could own, so you can cut spend on the ones you no longer need.

Do I need a page for every town I serve?

Only where you have real work and something real to say about it. Copying one page across many towns is what Google calls a doorway page, and it can hurt you. We plan which areas deserve their own page.

Can SEO help with emergency calls?

Yes. Emergency searches are some of the most local and urgent, so your profile, hours and call button matter as much as your website.

How soon will the phone ring?

Map results typically start to move in 60 to 120 days, depending on how contested your trade is. For seasonal work we plan to be in position before the season. We do not promise a number of calls.

Is AI search optimization included?

Yes. We track what ChatGPT and Google’s AI answers say when someone asks who to call in your area, and rework pages so they can be quoted. We do not promise citations.

What happens on the call?

A free 30-minute strategy call. We look at your Google profile and site with you, explain what we see, and tell you whether we are the right fit.

See where your trades business shows up today

Book a call and we will look at how you appear for the searches that bring your next job.

Book your call
Cities we cover

Local pages for your area

Each city page shows real search results for that place. See all the areas we serve.

Book your call