Patients search by symptom, your site talks by service
Your page says ‘musculoskeletal assessment’. The patient typed ‘my shoulder hurts when I lift’.
Fix: pages written in the words patients use, with clinical accuracy kept intact.Patients rarely search for your service by its clinical name. They search for the thing that hurts, the thing they cannot see, or the clinic that can see them this week. We build your site and Google profile around those searches, so the right people find you and can book without a phone call.
Our clients
People search by symptom and by convenience. These are the kinds of searches that bring a new patient to a clinic.
The same four problems show up across different kinds of practice.
Your page says ‘musculoskeletal assessment’. The patient typed ‘my shoulder hurts when I lift’.
Fix: pages written in the words patients use, with clinical accuracy kept intact.Plenty of patients will move on rather than call during working hours.
Fix: a clear online booking path, and a call button where it helps.A clinic that does five things listed as one, so Google shows you for one search and not the others.
Fix: accurate categories and services in your Google profile.Health advertising has rules, and a claim you cannot support can reach your college.
Fix: we write inside your college’s advertising guidelines and you approve everything.Each part has something you can see and check. You own everything we produce.
Categories, services, hours and booking links set up accurately for each clinic location.
You see: dated grid maps, before and after.
A page for each condition and treatment you handle, written for a patient, and reviewed by your clinician before it goes live.
You see: published pages, each with one clear search target.
We check how many steps it takes to book from a phone, and cut the ones that do not need to be there.
You see: a booking-flow check before and after.
A review routine that follows Google’s rules and your college’s guidance on testimonials.
You see: a monthly review report.
We ask ChatGPT and Google’s AI answers who to see for a specific problem in your area, and record who gets named.
You see: the actual AI answers, saved monthly.
Speed, mobile layout, accessibility and crawl fixes, in priority order.
You see: each fix, with how we confirmed it worked.
Rules we work inside: Health advertising is regulated by your college or regulator. We write inside those rules, avoid claims you cannot support, and send every page to you and your clinician for approval. We never need patient information to do this work. Dental practices have their own page, and so do the other kinds of business we work with.
We have looked at real Google Maps results for dentists in two cities, which behave much like other clinics. Different practices showed up in different neighbourhoods every time.
We look before we act. Nothing changes on your site until we can show you why.
Rank checks from points across the area, a technical crawl, and a baseline of what AI tools say about you.
Fixes ranked by business impact and effort, so the first job is the one that moves calls.
One target page per search, and a 90-day plan you sign off before we start.
Profile, site, content and directory work shipped on a set rhythm.
We measure, report plainly, and move effort to what is working.
No guaranteed rankings, no bought links, no promised AI citations. If we find the problem is not search at all, we will say so on the first call.
We would rather say it now than after you have paid for it.
A small team, each person owning one part. You deal with the same people each month.
Yes. We write inside your college’s advertising guidelines, avoid claims you cannot support, and you and your clinician approve each page before it goes live.
Yes. Physiotherapy, chiropractic, optometry, family clinics and specialists all search differently, so each gets its own plan.
No. The work happens on your website, your Google profile and listings. We never need patient information.
Map results typically start to move in 60 to 120 days, depending on how contested your area is. We judge progress against a dated baseline at month three. We do not promise a number of bookings.
Yes. We track what ChatGPT and Google’s AI answers say when someone asks which clinic to see for a specific problem in your area, and rework pages so they can be quoted. We do not promise citations.
A free 30-minute strategy call. We look at your Google profile and site with you, explain what we see, and tell you whether we are the right fit.
Book a call and we will look at how you appear for the searches your next patient makes.
Each city page shows real search results for that place. See all the areas we serve.
Book a free strategy call. No commitment, no pitch deck.